Our Impact
Significant positive changes are taking place in offices, communities and on national stages – disposable straws, bottled water, plastic bags and single-use cups are being banned. Ten years in, we are here to finish what we started.
We believe collective individual action is a powerful catalyst for change. Carrying a KeepCup is a signifier of intention of the world we want to live in, so it’s important that we represent those values as an organisation.
We are a certified B Corporation
In 2014 KeepCup became one of Australia’s founding B Corps.
When we started out, customers would ask us, 'are you Fairtrade?', 'are you organic?'. B Corp certifications was a quick and effective way for us to communicate that our commitment to sustainability extended beyond the product. B Corp helps hold us to account and drive best practice in how we value four customers, the team, the community and global environment in which we operate.
So much work on impact is about product quality, removing plastic and double handling from our supply chain, the solar panels on our warehouse roofs, it is work done because its the right thing to do. The B Corp assessment ensures we deep-dive into our business practices every three years to drive measurable improvements – and we’ve been recognised four times (2018, 2019, 2021 and 2022) as B Corp Best for the World Honourees in the Environment category.
Our current B Impact score is 121.8, with the minimum BCorp certification score being 80.
A world without single-use coffee cups
The best reusable is the one you use.
We continue to design, engineer and manufacture the best products with a rigorous focus on being fit for purpose, quality and enjoyment. Despite this, in the face of hyper consumption and the climate emergency, they are no substitute for a reusable product you already have.
Buy once. Buy well.
Reuse. Repair.
We believe in the power of cultural influence, not with a top down style maker approach, but a belief that the everyday choices we make shape the future. As sales of reusables soar, our focus is on impact more than ever. We measure our success in use and reuse, and increasingly in how workplaces, events and cities are going disposable free.
We’ve helped LinkedIn Dublin go single-use free, supported the Australian Open to drive reuse across their broadcasting and media centres, worked with the Bank of England to shift reuse rates from 10 to 80 percent amongst their 4,000 staff, diverted over 118,000 single-use cups from landfill with the University of Leeds and worked with Strawberry Fields to establish a reuse program for their 9,000 festival goers. Discover more on the KeepUP blog.
Calculate your Impact
Our Impact Calculator enables individuals and companies to forecast and track their impact, including the energy, carbon and waste savings made by switching to reuse.
Not business as usual
KeepCup is built upon the approach that we want every effort towards a carbon neutral planet to be supported. Being inclusive has been key to our success and the widespread use of our products, but so have our values.
We do not work for profit alone, we work for outcomes and in line with our values. No one comes to the impact conversation with clean hands, but we align our decision making, particularly around partnerships with the United Nations’ Sustainable Development Goals.
We see this as a part of our responsibility to the environment and the community, and we look forward to the day that this type of commitment is a part of ‘business as usual.’